• Countermarketing Brochures & Handouts (14)
• Countermarketing Resources (9)
• LGBT Countermarketing Ads (13)
• State Campaigns againt Tobacco in LGBT Communities (4)
• Tobacco Marketing to LGBTs (22)

Countermarketing Brochures & Handouts

• Cancer Facts for Gay and Bisexual Men

  American Cancer Society Brochure
  
  download file

• Cancer Facts for Gay and Bisexual Men - Spanish

  Amercican Cancer Society Brochure in Spanish
  
  download file

• Cancer Facts for Lesbians

  American Cancer Society Brochure
  
  download file

• Cancer Facts for Lesbians - in Spanish

  American Cancer Society brochure - in Spanish
  
  download file

• GLBT's and Tobacco - Spanish

  American Cancer Society brochure on LGBT community - in Spanish
  
  download file

• Mautner Project's Anti-Smoking Education Campaign

  Information about older lesbians and smoking and about the Delicious Kiss campaign.
  
  download file

• Ohio Smoking Cessation handout 8.5x11

  Handout on the harmful effects of cigarette smoking put together by the Lesbian Gay Community Center of Greater Cleveland and the Ohio Tobacco Quit Line.
  
  download file

• Smokefree Workplace Brochure

  American Cancer Society brochure on smoke free workplace
  
  download file

• SmokeFree.net - Fighting for Smoke Free Air

  To recieve smokefree news about clean air initiatives you can subcribe to the Joe Cherner announcement list. The archives are also available for all to read.
  
  
  view link

• Smoking Coupon

  Clever little coupon handout from the Lesbian Gay Community Center of Greater Cleveland.
  
  download file

• Tobacco and the LGBT Community

  American Cancer Society's Brochure on the LGBT Community
  
  download file

• Vermont Quit Line 5x7 card

  Postcard advertising the Vermont quit line in collaboration with the queer community center
  
  download file

• When Smokers Quit

  American Cancer Society visual handout on effects of quitting smoking
  
  download file

• Youth Pride Inc. Countermarketing

  Posters and Postcard created by Youth Pride Inc. Did you know that if the land now used for growing tobacco were planted with grain, it would be enough to feed a million people each year.
  
  download file

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Countermarketing Resources

• "Qualitative Investigation of Smokers and Non-Smokers in the LGBT Market" Executive Summary

  Here is a executive summary of a "Qualitative Investigation of Smokers and Non-Smokers in the LGBT Market" by Winston Stuart Associates, LTD. Included is the respondent screener and discussion guides from LGBT focus groups conducted in 2001, smokers and nonsmokers, in Sacramento and San Francisco.
  
  
  download file

• Gay American Smoke Out Press Release

  Sample Press Release that can be used by any organization to promote the Gay American Smoke Out
  
  view link | download file

• Mautner Project's Anti-Smoking Education Campaign

  Information about older lesbians and smoking and about the Delicious Kiss campaign.
  
  download file

• Never Too Late - Poster

  American Cancer Society Poster with quit line info (OR & WA)
  
  download file

• Pride 2008 Ad

  This ad and variations upon it ran in a variety of pride guides and LGBT publications during the 2008 LGBT pride 'season'.
  
  download file

• Tobacco Education Clearinghouse Catalogue of California (TECC)

  Calalog of Tobacco Eduation materials - including The Last Drag promo materials
  
  view link

• Trinkets and Trash

  The online surveillance system and archive of tobacco
  products and tobacco industry marketing materials.
  
  view link

• United, Fierce, and Fabulous!
  LGBT Elected Officials Taking a Stand Against the Tobacco Industry

  Premiered at this year's Gay and Lesbian Leadership Institute in December 2009, the California LGBT Tobacco Education Partnership produced an ad saluting 40 LGBT elected officials who have signed a statement that they will not accept tobacco industry contributions.
  
  download file

• www.healthypride.com

  A website dedicated to LGBT health products. They have a number of tobacco cessation products
  
  view link

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LGBT Countermarketing Ads

• Black and white ad for smoking cessation with female couple

  Source: Rhode Island
  
  download file

• Black and white ad for smoking cessation with gay male couple

  Source: Rhode Island
  
  download file

• Butt Out's 2010 Pride Ad

  The colorful ad we’ll be running in the 2010 Pride editions of two two local LGBT papers in San Francisco with wonderful quotes from our community leaders!
  
  download file

• Chicago Pride 2009

  The Network's most recent countermarketing Ad set to premiere in the Windy City Times.
  
  download file

• Cigarettes are my Greatest Enemy

  8.5 x 11 countermarketing ad from Cigarettes Are My Greatest Enemy anti-tobacco campaign. Anyone interested in adapting the campaign should contact Better World Advertising at info@socialmarketing.com or (415) 979-9775.
  
  download file

• Delicious Lesbian Kiss (Palm Cards)

  Mautner Project
  
  download file

• Delicious Lesbian Kiss (poster)
  

  Mautner Project encourages Lesbians to "KISS OFF" smoking with this counter-marketing poster
  
  
  view link | download file

• Gay American Smoke Out Logos -B/W

  Can be used by anyone. Feel free to download and use in your materials
  
  view link | download file

• Gay American Smoke Out Logos -Color

  Can be used by anyone. Feel free to download and use in your materials.
  
  view link | download file

• Gay City Posters

  Tobacco counter-marketing posters that can be used by any organization to promote cessation efforts in local LGBT communiites
  
  view link

• Its Your lips or mine (poster)

  Mautner Project encourages Lesbians to "KISS OFF" smoking with this counter-marketing poster
  
  view link | download file

• Marlboro Advertisement - Anti-Tobacco

  The first anti-tobacco ad ever to run in Out Magazine and The Advocate. January 2003.
  
  view link | download file

• Pride 2008 Ad

  This ad and variations upon it ran in a variety of pride guides and LGBT publications during the 2008 LGBT pride 'season'.
  
  download file

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State Campaigns againt Tobacco in LGBT Communities

• California Anti-Tobacco Campaign "When did they become a part of us?"

  Pictures from the campaign.
  California LGBT Tobacco Education Partnership is funded by the California Tobacco Control Program, part of California Department of Public Health.
  You can also view their ecard here http://www.tobaccofreeca.com/ecards.html.
  
  
  view link | download file

• Colorado LGBT Anti-Smoking Campaign

  This website displays the campaign materials created by the Colorado Quitline and the LGBT Community Center of Colorado.
  
  view link

• New Mexico LGBTQI STOMP Anti-tobacco Campaign Materials

  This website displays the campaign materials created by STOMP and the New Mexico Department of Health.
  
  view link

• Washington State, Gay City and Verbena Health LGBT Anti-tobacco Campaign

  Two campaign examples- Connect the Dots and My Greatest Enemy, co-sponsored by Verbena Health, Gay City and the Washington State Department of Health.
  
  view link

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Tobacco Marketing to LGBTs

• A Letter from Philip Morris

  Out Magazine 2000. Notice how they use the words Diversity, Sexual Orientation, and HIV/AIDS.
  
  view link | download file

• American Spirit "Freedom to choose" Ad

  2/3 page from American Spirit. ad lists different "freedoms". Ad found in The Advocate, June 21, 2005; and Newsweek, July 4, 2004.
  
  retrieved from www.trinketsandtrash.org
  
  download file

• American Spirit ad targeting LGBT communitity

  Tobacco Marketing to LGBT's. Advertised in Out Magazine and The Advocate in 2003. Note the rainbow colors around the red circle on the front pack
  
  view link | download file

• Camel Advertisment for Gay Pride

  Tobacco Marketing to LGBT's.
  
  view link | download file

• Camel Pride

  retrieved from trinketsandtrash.org
  
  Ad in promotion of Camel sponsored events at various clubs/bars during Pride Weekend in 2000 in San Francisco, CA. "Pleasure of Pride" "Check out pride weekend events at these Camel club locations" Found in the June 21-27, 2000 issue of San Francisco Weekly.
  
  download file

• Case Study of Targeting

  Powerpoint presentation on how LGBT's have been targeted for marketing by Big Tobacco. Scout, 2005
  
  download file

• Catch a Buz

  Tobacco Marketing to LGBT's. Ad for Buz cigarettes - ran in Canada
  
  view link | download file

• Commercial Closet Association

  Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for a more accepting society and better business results.
  
  view link

• Companies that Care Ad

  "Companies that Care" advertorial found in the January 2002 issue of OUT. Text on top: "America's best companies can't put a value dollar on diversity, but they recognize the importance of it nonetheless. They know there's inherent value in a workforce that reflects all the characteristics of the communities they serve. And they know that treating all customers with respect is good business and good corporate citizenship. The companies that follow illustrate many different approaches to diversity - some stress philanthropy, others focus on diversity in hiring, and others concentrate on understanding and meeting the unique needs of minority customers. Whatever the approach, each of these companies has decided to demonstrate its commitment to gay and lesbian Americans by speaking directly to us in...Companies that Care." Note that Philip Morris is the first highlighted company. Other companies also mentioned included Kodak, Microsoft, ChevronTexaco, and Anheuser Busch.
  
  retrieved from www.trinketsandtrash.org
  
  download file

• Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays, Lesbians and Bisexuals
  

  Harris Interactive survey
  
  view link

• Lesbians and Gays Face Tobacco Targeting

  Article on how LGBT's are targeted by big tobacco, 1994
  
  download file

• Lucky Strike "Dude, that's so gay" advertisement

  Ad found in the 2001 Gay and Lesbian Alliance Against Defamation (GLAAD)Media Awards Program. Text: "Whenever someone yells, 'Dude, that's so gay,'we'll be there." "Thank you, GLAAD, for allowing us to take part in such an important event."
  
  retrieved from www.trinketsandtrash.org
  
  download file

• Lucky Strike Ad for the GLAAD dinner 2001

  Ad found in the 2001 Gay and Lesbian Alliance Against Defamation (GLAAD)Media Awards Program.
  
  retrieved from www.trinketsandtrash.org
  
  download file

• Lucky Strike- Coming Out ad

  retrieved from www.trinketsandtrash.org
  
  Ad found in the 2001 Gay and Lesbian Alliance Against Defamation (GLAAD)Media Awards Program.
  
  download file

• Marlboro Advertisement - Anti-Tobacco

  The first anti-tobacco ad ever to run in Out Magazine and The Advocate. January 2003.
  
  view link | download file

• Parliament Ad 2

  retreived from trinketsandtrash.org
  
  This ad was found in a 1995 issue of OUT magazine. A nearly identical ad, which only included the image of the woman in the pool and the man leaning against the arch (and excluding the second man) was found in a 1995 issue of Rolling Stone.
  
  download file

• Parliament Ad- two men and a dog

  This has been the only overtly gay ad from manufacturer Philip Morris since it debuted Parliament as the first tobacco brand to advertise in American gay media in spring 1994.
  
  retrieved from www.commercialcloset.org
  
  download file

• Parliament Lights Advertisements

  The same Parliament Lights ad, but in two different publications in the same month. Notice the addition of the man in the Out Magazine.
  
  view link | download file

• Philip Morris to push brands on gay media

  An article from the Wall Street Journal, 1992
  
  view link | download file

• Project SCUM

  How a tobacco company marketed the Gay and Homeless communities.
  
  view link | download file

• Virginia Slims Advertisement

  Tobacco Marketing to LGBT's
  
  view link | download file

• Ways the Tobacco Industry Markets to Lesbians and gays

  An article by Perry Stevens, 2001
  
  view link | download file

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