Skip navigation
National LGBT tobacco control networkResources

Categories

Search

Tobacco Action Plan

The top 5 priorities

  1. Create One National Campaign: One Logo/Name and Message
  2. Develop Clearinghouse on LGBT Tobacco Efforts
  3. Identify Data Sets for Analysis and Conduct New Research
  4. Enhance Connectivity with Larger Anti-Smoking Organizations
  5. Build Resources for Development Programs and Initiatives

see full action plan (PDF)

Resource Library

Countermarketing Brochures & Handouts

  • 2012 Summit Sponsorship Packet

    The 2012 LGBTQ Health Equity Summit provides a great sponsorship opportunity for your company or organization! The Summit will be held on August 14th, in Kansas City, Missouri marking the eighth anniversary of the event. Convening one day before the National Conference on Tobacco or Health, the one-day Summit is an interactive, educational, and networking event where your company or organization can reach a diverse group of individuals from across the United States, all working on health equity issues and battling tobacco use, the leading preventable cause of death in the United States. The Summit brings together more than 100 community-based gay, lesbian, bisexual, and transgender leaders, along with allies, for lively panel discussions, hands-on workshops, and strategic planning sessions.

    download file
  • Cancer Facts for Gay and Bisexual Men

    American Cancer Society Brochure

    download file
  • Cancer Facts for Gay and Bisexual Men - Spanish

    Amercican Cancer Society Brochure in Spanish

    download file
  • Cancer Facts for Lesbians

    American Cancer Society Brochure

    download file
  • Cancer Facts for Lesbians - in Spanish

    American Cancer Society brochure - in Spanish

    download file
  • GLBT's and Tobacco - Spanish

    American Cancer Society brochure on LGBT community - in Spanish

    download file
  • Letter to the Editor - The Advocate

    January 2007

    Breathe Free of Portland Oregon ran a letter campaign to protest the image of a smoking woman on the cover of Advocate magazine. This is an example of a call to action.

    download file
  • Mautner Project's Anti-Smoking Education Campaign

    Information about older lesbians and smoking and about the Delicious Kiss campaign.

    download file
  • My Scene City: Policy Regarding Tobacco Sponsorship

    My Scene City, LLC

    Will not accept direct funding from tobacco manufacturers or distributors.

    Will not sponsor, co-sponsor, or be the beneficiary of any event that accepts primary or sole sponsorship from tobacco manufacturers or distributers.

    Adopted December 10th, 2010.

    myscenecity.com is a Proud Twin Cities LGBTQA Publication

    download file
  • Ohio Smoking Cessation handout 8.5x11

    Handout on the harmful effects of cigarette smoking put together by the Lesbian Gay Community Center of Greater Cleveland and the Ohio Tobacco Quit Line.

    download file
  • Project Filter of Boise, Idaho's Counter-marketing advertisement

    In 2011, Camel launched a marketing campaign of it's spitless tobacco SNUS. Many of these advertisements directly targeted LGBTs in publications. The topic of these ads were to "quit smoking" for their New Year's Resolution by using another tobacco product.

    Here are Project Filter's counter marketing advertisements against Camel that provided alternative resources to actually quit.

    download file
  • Smokefree Workplace Brochure

    American Cancer Society brochure on smoke free workplace

    download file
  • SmokeFree.net - Fighting for Smoke Free Air

    To recieve smokefree news about clean air initiatives you can subcribe to the Joe Cherner announcement list. The archives are also available for all to read.


    view link
  • Smoking Coupon

    Clever little coupon handout from the Lesbian Gay Community Center of Greater Cleveland.

    download file
  • Tobacco and the LGBT Community

    American Cancer Society's Brochure on the LGBT Community

    download file
  • Vermont Quit Line 5x7 card

    Postcard advertising the Vermont quit line in collaboration with the queer community center

    download file
  • When Smokers Quit

    American Cancer Society visual handout on effects of quitting smoking

    download file
  • Why the LGBT Press Should Refuse Tobacco Ads by Naphtali Offen - Long Version

    In response to a national campaign by Camel to promote its spitless tobacco product SNUS to the general public and the LGBT community, Network member Naphtali Offen wrote an Op-Ed addressing the reasons why the LGBT press Should Refuse Tobacco Ads.

    February 3rd, 2011

    Long Version

    download file
  • Why the LGBT Press Should Refuse Tobacco Ads: Op-Ed by Naphtali Offen - Short Version

    In response to a national campaign by Camel to promote its spitless tobacco product SNUS to the general public and the LGBT community, Network member Naphtali Offen wrote an Op-Ed addressing the reasons why the LGBT press Should Refuse Tobacco Ads.

    February 3rd, 2011

    Short Version

    download file
  • Youth Pride Inc. Countermarketing

    Posters and Postcard created by Youth Pride Inc. Did you know that if the land now used for growing tobacco were planted with grain, it would be enough to feed a million people each year.

    download file

back to top

Countermarketing Resources

  • "Qualitative Investigation of Smokers and Non-Smokers in the LGBT Market" Executive Summary

    Here is a executive summary of a "Qualitative Investigation of Smokers and Non-Smokers in the LGBT Market" by Winston Stuart Associates, LTD. Included is the respondent screener and discussion guides from LGBT focus groups conducted in 2001, smokers and nonsmokers, in Sacramento and San Francisco.


    download file
  • 2010-2011 Project Filter Countermarketing Ads

    Idaho's Department of Health's countermarketing response to Camel Snus targeting of LGBT people.

    download file
  • Gay American Smoke Out Press Release

    Sample Press Release that can be used by any organization to promote the Gay American Smoke Out

    view link | download file
  • Lavender Editorial on Snus Advertising in LGBT Media

    The Rainbow Health Initiative recently wrote a letter to the editor to Lavender Magazine (the MN LGBT magazine) in response to their recent acceptance of (a lot) of tobacco money in the form of large full color Snus ads. Among other things, Lavender waited 2 issues then printed a revised form of the letter right next to a full page SNUS ad. They printed that RHI is advocating censorship AND indicated that RHI advocates that tobacco use is homophobic.



    download file
  • Letter to the Editor - The Advocate

    January 2007

    Breathe Free of Portland Oregon ran a letter campaign to protest the image of a smoking woman on the cover of Advocate magazine. This is an example of a call to action.

    download file
  • Mautner Project's Anti-Smoking Education Campaign

    Information about older lesbians and smoking and about the Delicious Kiss campaign.

    download file
  • My Scene City: Policy Regarding Tobacco Sponsorship

    My Scene City, LLC

    Will not accept direct funding from tobacco manufacturers or distributors.

    Will not sponsor, co-sponsor, or be the beneficiary of any event that accepts primary or sole sponsorship from tobacco manufacturers or distributers.

    Adopted December 10th, 2010.

    myscenecity.com is a Proud Twin Cities LGBTQA Publication

    download file
  • Never Too Late - Poster

    American Cancer Society Poster with quit line info (OR & WA)

    download file
  • Pride 2008 Ad

    This ad and variations upon it ran in a variety of pride guides and LGBT publications during the 2008 LGBT pride 'season'.

    download file
  • Project Filter of Boise, Idaho's Counter-marketing advertisement

    In 2011, Camel launched a marketing campaign of it's spitless tobacco SNUS. Many of these advertisements directly targeted LGBTs in publications. The topic of these ads were to "quit smoking" for their New Year's Resolution by using another tobacco product.

    Here are Project Filter's counter marketing advertisements against Camel that provided alternative resources to actually quit.

    download file
  • SMOKE-FREE LAWS: REBUTTALS TO SEVEN COMMON CLAIMS BY THE OPPOSITION

    Contents: Opposition Claims, Rebuttals, and Suggested Talking Points
    1) Economic Loss
    2) Not the Government’s Role
    3) Requires Approval by Planning Commission vs. Local Government
    4) Employees Can Decide Where to Work
    5) Smoking Tobacco is Legal
    6) Smoking Laws Divert Attention from More Critical Issues
    7) The Dangers of Secondhand Smoke are Based on Junk Science

    download file
  • Tobacco Education Clearinghouse Catalogue of California (TECC)

    Calalog of Tobacco Eduation materials - including The Last Drag promo materials

    view link
  • Trinkets and Trash

    The online surveillance system and archive of tobacco
    products and tobacco industry marketing materials.

    view link
  • United, Fierce, and Fabulous!
    LGBT Elected Officials Taking a Stand Against the Tobacco Industry

    Premiered at this year's Gay and Lesbian Leadership Institute in December 2009, the California LGBT Tobacco Education Partnership produced an ad saluting 40 LGBT elected officials who have signed a statement that they will not accept tobacco industry contributions.

    download file
  • Why the LGBT Press Should Refuse Tobacco Ads by Naphtali Offen - Long Version

    In response to a national campaign by Camel to promote its spitless tobacco product SNUS to the general public and the LGBT community, Network member Naphtali Offen wrote an Op-Ed addressing the reasons why the LGBT press Should Refuse Tobacco Ads.

    February 3rd, 2011

    Long Version

    download file
  • Why the LGBT Press Should Refuse Tobacco Ads: Op-Ed by Naphtali Offen - Short Version

    In response to a national campaign by Camel to promote its spitless tobacco product SNUS to the general public and the LGBT community, Network member Naphtali Offen wrote an Op-Ed addressing the reasons why the LGBT press Should Refuse Tobacco Ads.

    February 3rd, 2011

    Short Version

    download file
  • www.healthypride.com

    A website dedicated to LGBT health products. They have a number of tobacco cessation products

    view link

back to top

LGBT Countermarketing Ads

  • 2010-2011 Project Filter Countermarketing Ads

    Idaho's Department of Health's countermarketing response to Camel Snus targeting of LGBT people.

    download file
  • Black and white ad for smoking cessation with female couple

    Source: Rhode Island

    download file
  • Black and white ad for smoking cessation with gay male couple

    Source: Rhode Island

    download file
  • Butt Out's 2010 Pride Ad

    The colorful ad we’ll be running in the 2010 Pride editions of two two local LGBT papers in San Francisco with wonderful quotes from our community leaders!

    download file
  • Chicago Pride 2009

    The Network's most recent countermarketing Ad set to premiere in the Windy City Times.

    download file
  • Cigarettes are my Greatest Enemy

    8.5 x 11 countermarketing ad from Cigarettes Are My Greatest Enemy anti-tobacco campaign. Anyone interested in adapting the campaign should contact Better World Advertising at info@socialmarketing.com or (415) 979-9775.

    download file
  • Delicious Lesbian Kiss (Palm Cards)

    Mautner Project

    download file
  • Delicious Lesbian Kiss (poster)

    Mautner Project encourages Lesbians to "KISS OFF" smoking with this counter-marketing poster


    view link | download file
  • Gay American Smoke Out Logos -B/W

    Can be used by anyone. Feel free to download and use in your materials

    view link | download file
  • Gay American Smoke Out Logos -Color

    Can be used by anyone. Feel free to download and use in your materials.

    view link | download file
  • Gay City Posters

    Tobacco counter-marketing posters that can be used by any organization to promote cessation efforts in local LGBT communiites

    view link
  • Its Your lips or mine (poster)

    Mautner Project encourages Lesbians to "KISS OFF" smoking with this counter-marketing poster

    view link | download file
  • Marlboro Advertisement - Anti-Tobacco

    The first anti-tobacco ad ever to run in Out Magazine and The Advocate. January 2003.

    view link | download file
  • Pride 2008 Ad

    This ad and variations upon it ran in a variety of pride guides and LGBT publications during the 2008 LGBT pride 'season'.

    download file
  • Quit Date Posters, Project Filter (Idaho)

    PDF of three posters, geared toward LGBT community

    download file
  • Why the LGBT Press Should Refuse Tobacco Ads by Naphtali Offen - Long Version

    In response to a national campaign by Camel to promote its spitless tobacco product SNUS to the general public and the LGBT community, Network member Naphtali Offen wrote an Op-Ed addressing the reasons why the LGBT press Should Refuse Tobacco Ads.

    February 3rd, 2011

    Long Version

    download file
  • Why the LGBT Press Should Refuse Tobacco Ads: Op-Ed by Naphtali Offen - Short Version

    In response to a national campaign by Camel to promote its spitless tobacco product SNUS to the general public and the LGBT community, Network member Naphtali Offen wrote an Op-Ed addressing the reasons why the LGBT press Should Refuse Tobacco Ads.

    February 3rd, 2011

    Short Version

    download file

back to top

State Campaigns againt Tobacco in LGBT Communities

  • 2012 Summit Abstract Submission Packet

    Email submissions to summitabstracts@gmail.com

    download file
  • 2012 Summit Registration Form

    Registration form for the 8th annual LGBTQ Health Equity Summit
    August 14, 2012
    Kansas City, MO


    view link | download file
  • 2012 Summit Sponsorship Packet

    The 2012 LGBTQ Health Equity Summit provides a great sponsorship opportunity for your company or organization! The Summit will be held on August 14th, in Kansas City, Missouri marking the eighth anniversary of the event. Convening one day before the National Conference on Tobacco or Health, the one-day Summit is an interactive, educational, and networking event where your company or organization can reach a diverse group of individuals from across the United States, all working on health equity issues and battling tobacco use, the leading preventable cause of death in the United States. The Summit brings together more than 100 community-based gay, lesbian, bisexual, and transgender leaders, along with allies, for lively panel discussions, hands-on workshops, and strategic planning sessions.

    download file
  • California Anti-Tobacco Campaign "When did they become a part of us?"

    Pictures from the campaign.
    California LGBT Tobacco Education Partnership is funded by the California Tobacco Control Program, part of California Department of Public Health.
    You can also view their ecard here http://www.tobaccofreeca.com/ecards.html.


    view link | download file
  • Colorado LGBT Anti-Smoking Campaign

    This website displays the campaign materials created by the Colorado Quitline and the LGBT Community Center of Colorado.

    view link
  • New Mexico LGBTQI STOMP Anti-tobacco Campaign Materials

    This website displays the campaign materials created by STOMP and the New Mexico Department of Health.

    view link
  • Project Filter of Boise, Idaho's Counter-marketing advertisement

    In 2011, Camel launched a marketing campaign of it's spitless tobacco SNUS. Many of these advertisements directly targeted LGBTs in publications. The topic of these ads were to "quit smoking" for their New Year's Resolution by using another tobacco product.

    Here are Project Filter's counter marketing advertisements against Camel that provided alternative resources to actually quit.

    download file
  • Quit Date Posters, Project Filter (Idaho)

    PDF of three posters, geared toward LGBT community

    download file
  • Washington State, Gay City and Verbena Health LGBT Anti-tobacco Campaign

    Two campaign examples- Connect the Dots and My Greatest Enemy, co-sponsored by Verbena Health, Gay City and the Washington State Department of Health.

    view link

back to top

Tobacco Marketing to LGBTs

  • 2010-2011 Project Filter Countermarketing Ads

    Idaho's Department of Health's countermarketing response to Camel Snus targeting of LGBT people.

    download file
  • A Letter from Philip Morris

    Out Magazine 2000. Notice how they use the words Diversity, Sexual Orientation, and HIV/AIDS.

    view link | download file
  • American Spirit "Freedom to choose" Ad

    2/3 page from American Spirit. ad lists different "freedoms". Ad found in The Advocate, June 21, 2005; and Newsweek, July 4, 2004.

    retrieved from www.trinketsandtrash.org

    download file
  • American Spirit ad targeting LGBT communitity

    Tobacco Marketing to LGBT's. Advertised in Out Magazine and The Advocate in 2003. Note the rainbow colors around the red circle on the front pack

    view link | download file
  • Camel Advertisment for Gay Pride

    Tobacco Marketing to LGBT's.

    view link | download file
  • Camel Pleasure to Burn 2004

    Camel full page advertisement appearing in LGBT periodicals in 2004.

    Pictures of two women indicate targeting to lesbians.

    download file
  • Camel Pleasure to Burn 2005

    Appeared in LGBT magazines in 2005

    download file
  • Camel Pleasure to Burn 2005 Advocate

    This ad appeared in the Advocate magazine in 2005. Pictures a man lighting a cigarette.

    download file
  • Camel Pride

    retrieved from trinketsandtrash.org

    Ad in promotion of Camel sponsored events at various clubs/bars during Pride Weekend in 2000 in San Francisco, CA. "Pleasure of Pride" "Check out pride weekend events at these Camel club locations" Found in the June 21-27, 2000 issue of San Francisco Weekly.

    download file
  • Case Study of Targeting

    Powerpoint presentation on how LGBT's have been targeted for marketing by Big Tobacco. Scout, 2005

    download file
  • Catch a Buz

    Tobacco Marketing to LGBT's. Ad for Buz cigarettes - ran in Canada

    view link | download file
  • Commercial Closet Association

    Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for a more accepting society and better business results.

    view link
  • Companies that Care Ad

    "Companies that Care" advertorial found in the January 2002 issue of OUT. Text on top: "America's best companies can't put a value dollar on diversity, but they recognize the importance of it nonetheless. They know there's inherent value in a workforce that reflects all the characteristics of the communities they serve. And they know that treating all customers with respect is good business and good corporate citizenship. The companies that follow illustrate many different approaches to diversity - some stress philanthropy, others focus on diversity in hiring, and others concentrate on understanding and meeting the unique needs of minority customers. Whatever the approach, each of these companies has decided to demonstrate its commitment to gay and lesbian Americans by speaking directly to us in...Companies that Care." Note that Philip Morris is the first highlighted company. Other companies also mentioned included Kodak, Microsoft, ChevronTexaco, and Anheuser Busch.

    retrieved from www.trinketsandtrash.org

    download file
  • Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays, Lesbians and Bisexuals

    Harris Interactive survey

    view link
  • Kool Big Menthol

    Brand: Kool
    Date of Item: 12/01/2001
    Media Type: Magazine

    Description: A pack of Kool cigarettes made up of diamonds and rubies. It is very glamorous and attractive image with a picture of flowing water made of shiny blue diamonds. AD Text- "Playalistic Menthol" "Big Menthol" (in diamonds) "The House of Menthol" Found in: Trace #37, Racer, December 2001; Maxim , October 2001; Time Out, October 2001; OUT Magazine, November 2001.

    (from http://www.trinketsandtrash.org)

    view link | download file
  • Lavender Editorial on Snus Advertising in LGBT Media

    The Rainbow Health Initiative recently wrote a letter to the editor to Lavender Magazine (the MN LGBT magazine) in response to their recent acceptance of (a lot) of tobacco money in the form of large full color Snus ads. Among other things, Lavender waited 2 issues then printed a revised form of the letter right next to a full page SNUS ad. They printed that RHI is advocating censorship AND indicated that RHI advocates that tobacco use is homophobic.



    download file
  • Lesbians and Gays Face Tobacco Targeting

    Article on how LGBT's are targeted by big tobacco, 1994

    download file
  • Let it SNUS Advertisement in Boise

    Snus Smoke-Free Resolution Full Page Ad in Boise Weekly

    Example of a 2011 New Year's Campaign by Camel.

    Many of these advertisements were shown in LGBT periodicals.



    download file
  • Lucky Strike "Dude, that's so gay" advertisement

    Ad found in the 2001 Gay and Lesbian Alliance Against Defamation (GLAAD)Media Awards Program. Text: "Whenever someone yells, 'Dude, that's so gay,'we'll be there." "Thank you, GLAAD, for allowing us to take part in such an important event."

    retrieved from www.trinketsandtrash.org

    download file
  • Lucky Strike Ad for the GLAAD dinner 2001

    Ad found in the 2001 Gay and Lesbian Alliance Against Defamation (GLAAD)Media Awards Program.

    retrieved from www.trinketsandtrash.org

    download file
  • Lucky Strike- Coming Out ad

    retrieved from www.trinketsandtrash.org

    Ad found in the 2001 Gay and Lesbian Alliance Against Defamation (GLAAD)Media Awards Program.

    download file
  • Lucky Strikes - I Choose

    Tobacco image of lesbians with title "I choose"

    Subscript is in Spanish

    Source: Unknown

    download file
  • Marlboro Advertisement - Anti-Tobacco

    The first anti-tobacco ad ever to run in Out Magazine and The Advocate. January 2003.

    view link | download file
  • Parliament Ad 2

    retreived from trinketsandtrash.org

    This ad was found in a 1995 issue of OUT magazine. A nearly identical ad, which only included the image of the woman in the pool and the man leaning against the arch (and excluding the second man) was found in a 1995 issue of Rolling Stone.

    download file
  • Parliament Ad- two men and a dog

    This has been the only overtly gay ad from manufacturer Philip Morris since it debuted Parliament as the first tobacco brand to advertise in American gay media in spring 1994.

    retrieved from www.commercialcloset.org

    download file
  • Parliament Lights Advertisements

    The same Parliament Lights ad, but in two different publications in the same month. Notice the addition of the man in the Out Magazine.

    view link | download file
  • Philip Morris to push brands on gay media

    An article from the Wall Street Journal, 1992

    view link | download file
  • Project SCUM

    How a tobacco company marketed the Gay and Homeless communities.

    view link | download file
  • Seasons SNUS Advertisement 2011

    Example of a 2011 New Year's and Holiday Season Campaign by Camel.

    Many of these advertisements were shown in LGBT periodicals.

    download file
  • Snus Smoke-Free Resolution Full Page Ad in Boise Weekly

    Snus Smoke-Free Resolution Full Page Ad in Boise Weekly

    Example of a 2011 New Year's Campaign by Camel.

    Many of these advertisements were shown in LGBT periodicals.

    download file
  • Virginia Slims Advertisement

    Tobacco Marketing to LGBT's

    view link | download file
  • Ways the Tobacco Industry Markets to Lesbians and gays

    An article by Perry Stevens, 2001

    view link | download file

back to top